SRIKANT KAPOOR

About

I am a UGC NET (Management) qualified faculty and a scholarship holder in UPMCAT-1998. I have a Masters in Business Management by Madurai Kamaraj University, along with a Post Graduate Diploma in Business Management, full time, approved by AICTE and under Chaudhary Charan Singh University, Uttar Pradesh. I’ve spent 20+ years teaching and training minds in the art and science of marketing strategy, consumer behaviour, and communication. I’ve spent 20+ years living and breathing marketing — in classrooms, conference halls, boardrooms, and now, online. Along the way, I’ve authored 9 books, published over 20 papers, delivered talks across India, and trained hundreds of students and professionals. As an Assistant Professor and Management Trainer, I teach MBA and BBA students across India, blending academic theory with real-world insights in subjects like Consumer Behavior, Marketing Strategy, and Services Marketing. I’m also the author of 9 reference books, contributor to 20+ research…

Education

• MBA in Marketing and HR, Madurai Kamaraj University (2009–2011)
• PGDBM in Marketing, Institute of Management Studies (1998–2000)

Experience

• Associate Professor — Amity Global Business School, AMITY UNIVERSITY NOIDA (2009–2020). Teaching and Research

Certifications

• UGC(NET), UGC (2012–2022)